Performance Marketing Lead & Strategist - Sidoarjo, East Java

Are you a data-driven marketing professional with a passion for performance optimization and strategic growth? Our client, a dynamic organization in Sidoarjo, East Java, is seeking a Performance Marketing Lead & Strategist to spearhead their digital marketing initiatives. In this role, you'll work closely with cross-functional teams to develop and implement high-impact digital marketing strategies, leveraging data analytics to drive measurable results. This is an exciting opportunity to work in a vibrant city with a growing digital economy, where your strategic insights will directly impact business growth.

As the Performance Marketing Lead & Strategist at Private Advertiser, you'll be responsible for optimizing marketing campaigns across various digital channels. You'll use tools like Google Analytics, Google Ads, and Meta Ads to analyze performance data, identify trends, and make data-driven decisions. With a focus on continuous improvement, you'll collaborate with the marketing team to refine strategies and achieve key performance indicators (KPIs). This role offers a dynamic work environment where you can apply your expertise to drive tangible business outcomes.

📋 Tanggung Jawab Pekerjaan

• Develop and implement data-driven digital marketing strategies to drive growth and optimize ROI.
• Analyze performance data using tools such as Google Analytics, Google Ads, and Meta Ads to identify trends and opportunities.
• Collaborate with cross-functional teams to refine marketing campaigns and achieve KPIs.
• Monitor and report on campaign performance, providing actionable insights to stakeholders.
• Stay updated with industry trends and best practices to continuously improve marketing strategies.
• Lead and mentor junior team members, fostering a culture of continuous learning and development.
• Manage and optimize marketing budgets to maximize ROI and achieve business objectives.
• Conduct A/B testing and other performance optimization techniques to enhance campaign effectiveness.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in performance marketing, with a proven track record of driving results.
• Strong proficiency in data analytics tools such as Google Analytics, Google Ads, and Meta Ads.
• Experience with campaign management platforms like Google Ads Manager and Meta Ads Manager.
• Certifications in digital marketing or related fields are a plus.
• Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.
• Proven ability to analyze data and provide actionable insights to drive decision-making.
• Strong problem-solving skills and a proactive approach to continuous improvement.

🛠️ Keahlian

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